April 20 2009
This postcard arrived in the mail from stock photography company Veer:
At first it just looks like a normal postcard (with some nice varnished/debossed type), but when the postcard is exposed to sunlight something special happens. A message is revealed:
This postcard is a part of Veer's new Photo Synthesis campaign, promoting their new collection of "green" themed images. As a part of this campaign, Veer has created a short film showing these stock images come to life—"making these images live and breathe. Change and be changed by environments. Burn, melt, and bloom."
Filed under: advertising