idsgn (a design blog)

Sunlight-activated postcard

Comments: +

April 20 2009

This postcard arrived in the mail from stock photography company Veer:

Image

At first it just looks like a normal postcard (with some nice varnished/debossed type), but when the postcard is exposed to sunlight something special happens. A message is revealed:

Image

This postcard is a part of Veer's new Photo Synthesis campaign, promoting their new collection of "green" themed images. As a part of this campaign, Veer has created a short film showing these stock images come to life—"making these images live and breathe. Change and be changed by environments. Burn, melt, and bloom."

Filed under: advertising

By Skylar Challand

Comments

ADS by FUSION