idsgn (a design blog)

Dreaming architecture

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July 28 2009

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With 555 Kubik, Germany’s Urbanscreen explores the question: “How it would be, if a house was dreaming?” 

The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers ‘Galerie der Gegenwart.’ Resultant permeability of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement…

Directed by Daniel Rossa, the large-scale installation brings a seemingly ordinary building to life through the use of 3D motion graphics projected against the surface. Click above to watch the video, or watch the extended version at Vimeo.

Stills from 555 Kubick

Filed under: motion

By Skylar Challand