Microsoft does it again
September 15 2009
Not long after their strange Internet Explorer 8 ads, Microsoft is at it again with an equally puzzling campaign for Windows 7.
Created by advertising agency Crispin Porter + Bogusky, the TV commercials advertise the October release of Windows 7 in the best way Microsoft knows how: a PowerPoint presentation filled with unicorns and kittens. In case that wasn't enough, precious little 4-year-old Kylie (brought back from the previous ‘I'm a PC’ campaign) is added to the mix.
The commercial even pokes fun at its own PowerPoint software, showing a typically tacky presentation of “happy” Windows 7 reviews set to “The Final Countdown.” However, it has been noted that some of these positive reviews were taken out of context.
Filed under: advertising